How To Choose The Right Paper Textures For Your Brochure Design

If you have planned an advertising campaign for your firm, handing out brochures is a smart and effective way to attract new clients. But how do you choose paper for your brochures so that the quality meets your expectations and the price doesn’t hurt your pocket? In the printing press you can order the production of excellent quality booklets, which will cost inexpensive. But you should understand which paper is used for large orders, and which for small ones. In this article we explain all the basic details of the process. Let’s discuss all in order. First of all, you need to define the purpose of the advertising campaign. Even if you are going to make a relatively small order, depending on the objectives pursued, the right choice can be a paper of varying quality. And it will not always be right to order the cheapest paper. How To Choose The Right Paper Textures For Your Brochure Design?

Types of Paper

Designer paper – serves as a material for high quality products, which rarely include booklets. The highest quality and special texture make it a material for a catalog or magazine rather than for a simple booklet. However, if you need to produce a short run of excellent products for a private exhibition or for distribution to a narrow circle of clients or potential customers, its choice may be justified.Digital printing paper – excellent for printing small and medium-sized batches of booklets, with excellent material properties and excellent appearance. Its quality is inferior to designer paper, but it is the most common choice for booklets.Coated paper is the choice of large orders where it is important to get the largest volume of quality products for a reasonable fee. This is the easiest of all options, however, for wide distribution of booklets in crowded places such paper will be the most correct option. With proper processing, the quality of the products will be quite presentable and solid. About this further.

To begin with, let us draw your attention that a large order should be considered a party of +3000 copies of booklets. How to choose paper for booklets for a large order for a wide audience? Very simple – the right choice will be coated paper with a protective film or lamination. These means will keep the delicate surface of the product from moisture and abrasions, thanks to which the presentable appearance will be preserved for a long time. Glossy lamination will emphasize the brightness of colors, and matte surface keeps the sheets from fingerprints.

Now that you have an initial idea about the choice of materials for booklets, you can calculate the expected variants of the order. If you have difficulty in drawing up an order, simply contact the experts, describing your preferences in detail.

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