Shoppers Still Value In-Store Retail Experiences

Brick-and-mortar retail has proven more resilient than most could have anticipated. A year-plus of turmoil has largely continued into 2021, and yet nearly half of shoppers still prefer to shop in-store rather than online.

Our State of Consumer Behavior 2021 report revealed consumers’ unwavering desire to shop in-store; 48% of shoppers head to the store rather than the internet when given the choice. So what is it about in-store shopping that keeps so many consumers coming back?

Based on our data...