Three Things I Learned About Wine Marketing from Kevin Zraly

Eric Asimov‘s recent “The Pour” New York Times column on Kevin Zraly and his career in wine is titled “The Accidental Wine Educator” and it is required reading for anyone interested in making or selling(or drinking”  wine. It is a fine tribute to Zraly, an iconic figure who has done (and is still doing) so much to shape the American wine market.

Zraly is forever linked to Windows on the World, the fantastic restaurant at the top of New York’s World Trade Center back in the days before 9/11. His ...