What can Leaders Learn from the “Introduction of the Icelandverse”

There has been a lot of talk about Facebook’s rebrand as Meta and introduction of Metaverse. So, I will not add to that discussion. However, I do want to talk about what Iceland tourism department has done with the same. In their most recent advertisement, they have spoofed Mark’s vision of the Metaverse and introduced what they called Icelandverse. Before I can go on any further, I highly recommend that you watch this commercial here. Whether you are amused, angry or irreverent to this attempt ...