Why Your Strategy Matters More Than Your Mission

What is your strategy?

Not, what is your mission?

Most of us know our mission. We spent time crafting the language very carefully and it is probably on a wall somewhere. But, what is your strategy? What is your plan of action to accomplish your mission? If I asked you to give me your elevator pitch, what would you say? 

We like to say that it’s your strategy, not your mission, that ultimately determines your success.

In other words, some of us think that because we have defined our mission, we a...