Authors, Please Don't Do This

I need to talk about author newsletters for a second. Why? Because I love getting email from authors but lately I’ve been unsubscribing from newsletters left and right, all due to an easily avoidable mistake.

Lately, I’ve been getting a lot of duplicate email from authors. I’ll receive the same email message twice. Sometimes it happens weeks apart, and once it happened twice in the same day! I dug into this little mystery, and what’s happening is that newsletter services like Mailchimp are rolli...