I Done Did a Kickstarter!

Welp. That happened. I just launched a Kickstarter for A is for All the Monsters We Can’t Stand: A monster-themed coloring book for grownups.

Fun fact: Marketing and promoting a book is hard. Really, really hard. There are tens of millions of books in the world. Hundreds of millions. Billions. So how is a weird guy in Minnesota supposed to get noticed?

There’s luck. Maybe someone super cool and popular discovers the book and tells all their friends.

There’s discipline. Month after month, year after year, the author executes on a steady marketing and promotion strategy to win over readers one at a time.

And there’s money. Paid advertising on Amazon and Facebook and Instagram and Twitter. The goal is eyeballs. The more people that see the book, the better the odds that at least a few will buy it.

I haven’t been lucky yet.

I’ve tried to be disciplined.

Now I’m going to try money.

Making A is for All the Monsters We Can’t Stand was such a fun project. I loved working with Harold Torres, and I’m super happy with how it turned out. Let’s hope this Kickstarter gives us the fuel we need to send this book into the stratosphere and beyond!

Want to help? We’ve got some great rewards. Check it out!