What is Authenticity in Business?

​What do I mean by “authenticity” in the context of business and marketing, especially for us self-employed professionals?

Authenticity is to practice having no agenda, other than these purposes:Genuine expression of your best selfEnjoyment of the processHeart-based serviceFriendship… and thus playful collaboration!
Let’s explore each idea… ​Genuine expression of your best self:​

Imagine that I were to give you an opportunity tomorrow (at a specific time) to play with some form of art that you enjo...