Episode 392: Pamela Slim talks about the Widest Net

Pamela Slim uncovers how to connect with potential clients and customers using the true breadth of the marketplace.

Pamela Slim is an author, community builder, consultant and former corporate director of training and development at Barclays Global Investors. Since 2005, Pam has advised thousands of entrepreneurs as well as companies serving the small business market such as Infusionsoft, Progressive Insurance and Prezi.

In her latest book, The Widest Net, Pam explains how to build strong diverse relationships, identify and connect with new partners, expand markets and find new customers in places you may never have considered. It’s been a long time coming having Pam join the show. Join us as we discuss stress-testing a framework, the always/ never list, books tours – and unintended puns.

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Talking PointsPutting together the Widest Net frameworkPam’s variation of the customer avatar exerciseUnderstanding your ecosystemThe Accordion principle and setting boundariesBeginning a business with a mission statementFostering the right business relationshipsFinding your ‘Peanut Butter and Jelly’ partners

“Running a business is always a team sport.“

– Pamela Slim

Helpful Links‘Widest Net’ by Pamela SlimK’é Main Street Learning LabEpisode 103: The Unmistakable Srinivas RaoEpisode 388: Mike Michalowicz talks about Getting DifferentYou Need A Budget‘Quiet’ by Susan CainPamelaSlim.com

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