Give It Away, Give It Away

I've read many thoughts about giving away books for free and there are a whole host of opinions. It seems it comes down to whether it was successful or not for that particular author. Here are a few quick thoughts on my experiences.

Both volumes of my Cash & Miles Adventures have been offered for free at different times. I began with Vol. II because Vol. I was doing well and I wanted to boost sales of the second collection. During the freebie offer, there was an unexpected increase in sales of the first volume, but that makes sense, right? If you have the second installment of a series, you probably want to know how it started. After the offer closed, Vol. II entered the Top 100 sales charts. I had several readers on Twitter thank me for the free book and mention they bought my other title.

Kinda, sorta the same for MANHUNTER'S MOUNTAIN written by Wayne D. Dundee--a Cash Laramie story with a new author taking the reins. To introduce this first novel (in what I hope will be an ongoing series), I gave it away free for a few days. A couple thousand folks downloaded the book, which helped to expand its horizons through the Amazon charts and recommendations panel "Customers Who Bought This Item Also Bought." Both these things brought my eBook to the attention of folks who might not otherwise see it. MOUNTAIN has re-entered the best sellers charts several times, and I feel the success goes back to that free giveaway in January.

So I'm going to try again with our latest release, BULLETS FOR A BALLOT written by Nik Morton. We'll see how it works out this time but, so far, giving away books for free has been a good move for me. What has been your experience?
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Published on March 07, 2012 07:34
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