Getting Your Readers to Click "Buy Now"

Don't let a humdrum book description keep readers from clicking Buy Now. Here's how to make your book sales copy work for you.

You work hard to write a good story, make an eye-catching cover, and format your material professionally. Then you upload it to your favorite sales portal, creating a page where potential readers can find it and, hopefully, buy it. But then there's that empty field staring your in the face: Book Description.

Just rattle off a few general lines and click Save, right?

Not ...