Quirky? Moi?

Spotted in Waterstones today, a recent book of mine. OK, it wasn't displayed like this, but it didn't take 5 seconds to replace the book that *was* on display (which shall remain nameless) with this epic tome.

I half wondered if a store detective might have pulled me over on the way out ;)

I was fascinated to see the heading above it, which I tend to disagree with! I wonder how many other authors are sad enough to pull stunts like this in the desperate hope of another sale?