Trust: How To Earn It, Keep It, and Assess It in Others

It’s often said—and rightly so—that trust is earned when actions meet words.

That simple formula is painfully obvious when political “leaders” try to camouflage their incompetence and/or duplicity with circuitous talking points. It’s obvious in divorce court testimony. It’s obvious in customer complaints about poor products and shoddy service.

Like it or not, our world operates on trust. A typical consumer may share credit card numbers and other confidential data with dozens of businesses. Faceb...