A Simple Communication Framework For Crafting Any Message

If you’re struggling to organize your thoughts for a presentation, report or any important message, it’s hard to go wrong with this simple and time-tested communication framework.

Known as “Know, Feel, Do” (or sometimes “Think, Feel, Do”), it’s an indispensable tool for creating communications that are compelling and that resonate with your intended audience.

I didn’t invent it, but I use it all the time — and should, too!

How it Works

Here’s how it works. Whenever you’re planning an importa...