Ideas for Blog Topics

A hook is the broad idea of your blog. It is like an elevator pitch. It is what you tell someone when they ask, “So, what’s your blog about?”

One blog I built finally gained a fair number of readers. It was because it had an interesting hook: baseball card collecting. The hook was, “I have hundreds of unopened baseball card packs from the past 25 years. I’ll open one pack a day.” The audience was tiny, but for the first time, I had regular readers. Finding your blog’s hook might be the mo...