Lessons From The Superbowl – The Climb #922

Wednesday 1st September 2021 

There are a number of reasons I’m doing so much at the moment. 

Back over (gulp!) 20 years ago when I started Action-Figure,  I did not know what I was doing.  Back then, I just went for it; sucked up how silly I felt trying to run one of these new-fangled websites and just went for it. 

A decade later I would be doing consultancy work for a firm that had spent $6 million on a superbowl ad to advertise their website.  I would tell a team of highly skilled engineers ...