Marketing Is More Important Than You Think

Do you think that this is a Blog about technology? Others have said it's about New Media. Some have even suggested that it's about what's happening right now in the world of Social Media. The truth is that this Blog is about marketing.

It's about how your business connects in a world where everybody is connected. It's also about how your messages are created and spread. We no longer have the luxury of communicating to consumers as we see fit (mostly through the muscle of mass media)...