On "Killing teh Genre" and the In Crowd

Like all good cycles, every so often in horror community there arises the discussion about the death of the genre (say for example this discussion over at Shocklines) and how all the truly "good" horror is to be found in, yet ignored by, the small press. Of course this discussion is a matter of perspective, as over on the Horror Writers Association, they are arguing/wondering why the nominees for their Bram Stoker Awards are so heavily weighted towards the small press while ignoring the fact...