Branding Across Different Genres—Guest Post by Heidi Angell

“Branding”—This is an issue that authors often struggle with, especially if they publish in multiple genres. So when I saw the poll from Heidi Angell, I knew I wanted to get her input on this topic, especially given her background.

But before we get into her guest post, here’s a little about Heidi. Heidi is a bibliophile, lexicomaniac, and wordsmith who clearly believes in the Oxford comma. She is the author of The Hunters Saga, The Clear Angel Chronicles, The Hell School Series, and Survivalist...