A Firm Foundation of The Unknown

(This column is posted at www.StevenSavage.com and Steve’s Tumblr.  Find out more at my newsletter.)

Serdar’s recent blog post on the importance of skepticism and “not being sure” struck a chord in me. We need skepticism, yet we don’t leverage it and work against it – until our lack of skepticism creates a disaster. As he notes

“There ought to be room for the development of a whole sub-discipline of public relations that uses what we know about behavior on a mass scale to constructively le...