What Can Wine Learn from the Cruise Ship Industry?

Here is a “flashback” column from pre-covid 2017 that asks what wine can learn from the cruise ship industry? That’s an  unexpected question but, as you will see below, I think there are some potential insights.

What does wine have in common with cruise ships? As we have seen, both on-premise wine sales and cruise ship revenues have been badly affected by pandemic restrictions. But there is more to it than that. Package tours are a bit like the “mystery box” wine promotions that I wrote about in...