A Simple Way to De-Risk Innovation

We know that embracing innovation is the only way to grow and win over the long term, but it sure can feel risky and overwhelming. This is often because we overemphasize idea generation while skipping the most important step in the process: experimentation. Most of us think:

Step 1: Generate an idea

Step 2: Widespread implementation

Step 3: Grit our teeth and hope it works, or horrible stuff will happen

No wonder we’re scared of trying new things when the stakes are that high. If an untested ide...