Don’t waste time and resources without substantial feedback

It’s Darin from Magnetic Marketing.

Today is day nine of the 21 days of Dan Kennedy and the Magnetic Marketing Search Engine. The content I want to walk you through today was briefly talked about during a recent Diamond call Q&A with Dan, which reminded me of the piece and the benefits it could provide to various businesses. It was an insert within one of the monthly Newsletters in which Dan simply asked for feedback from Members on an idea he was thinking of implementing.

There are three specific elements about this insert that I particularly liked:

There was a money mint attached to it, making it 3D lumpy mail. It was given a money theme, making it fun and exciting.Its contents were simple yet intriguing.

I want to provide you with a snippet of text from the insert so that you can understand Dan’s idea clearly.

“I need your feedback. As you can see, I've attached a money mint to the top of this page as a little token of thanks for a few minutes of your time and thought. An idea was suggested to me during my most recent call-in day that has really grabbed me, but now I want to know what you think. 

Here's the idea. I will acquire a nice condominium here in beautiful sunny Phoenix at a complex with a pool. And in it install my entire personal resource library. All my books, manuals, courses notes, videotapes, audiotapes, literally the works, which if cataloged would fill a book. Also, I would put in a comfortable conference room and work area, good photocopier, TV, and VCR.

The bedroom, kitchen, and living room will be furnished and fully equipped. Consider it the Kennedy Direct Marketing Library. Inner Circle Members can come and stay. I'm thinking of maybe four-day blocks Monday through Friday, and three-day blocks Tuesday to Thursday.

You'll rent the facility for one of those two time periods, come to Phoenix, rent a car, stay there, and you'll have sole, private access to everything the entire time you're there. You can read, relax, watch, copy most anything you want. Think, relax, and re-energize.”

The copy goes on a bit to continue explaining the idea along with pricing. Then on the back, it reads, “Please fax back to Dan.” Below that are different feedback options such as, “Smart Idea. Dumb Idea. Not sure. I’d be very interested. If I came, I'd prefer... Four days. Three days. Summer. Winter. Fall.”

Although he did not end up going through with it, Dan received some really great feedback from Members regarding this idea. The reason I wanted to show this piece of marketing content to you is because it’s a really great way to introduce a potential new product or service to your customers, clients, or patients. It is always a smart idea to see how your target market will react to something new before deploying endless resources, and this is a fun and intriguing way to get the feedback you need. From this piece you can take the copy, the idea, and/or the layout and structure to create your own feedback mechanism in minutes!

There are not many resources that literally provide you with virtually everything you need to complete an entire piece of marketing, let alone one with the amount of resources we’ve included, dating back to 1994. AND all of it is completely searchable on any smartphone, tablet, or computer with keywords!

We are offering this to you for just $1,997 until August 16th. After the 16th, there will be a $497 annual subscription fee, BUT for the first 50 people who invest, OR for those who invest before August 16th, whichever comes first, the $497 fee will be waived each year. We are already well on our way to 50 purchases and August 16th is just around the corner, so ACT NOW!

Get The Magnetic Marketing Search Engine

Yesterday I shared one of my all time favorite Sales Letters created for the 2011 Info-SUMMIT Event, an event focused on growing your information marketing business. This too makes for a great swipe and deploy file, but in different ways. 

If you missed it, click the link below!

==>  Check it out now!

The post Don’t waste time and resources without substantial feedback appeared first on Magnetic Marketing .