Email Marketing for Small Business: A Comprehensive Guide

As soon as you start typing “is email…” in the Google search bar, you immediately get two suggestions. The first one is “is email marketing dead”, and the second – “is email marketing effective”. So, apparently, the topic is controversial. But if you conduct some research, the answer to the first question becomes crystal clear: email marketing is alive and well. However, it has changed a lot over the decades, and if you don’t keep up with the times, YOUR email marketing in particular may be as g...