10 website copywriting tips for high-converting websites

Let’s be honest. Copywriting is hard. Legendary copywriter Joe Sugarman sold 20 million pairs of BluBlocker sunglasses with newspaper ads. Clearly, he didn’t do that just by stringing a few pretty words together. Today, we’d all love to replicate Sugarman’s ability to turn words into money. We’re just more likely to be applying our skills…