Episode 380: Jeffrey Shaw talks about The Self-Employed Life

Small business expert and former photographer Jeffrey Shaw unpacks how live the best self-employed life.

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This episode is sponsored by Sit Down, Startup, a new weekly podcast from Zendesk. Getting your business off the ground is hard. Find out why customer experience is at the heart of success. The startup’s team chats with Zendesk leaders, founders, and CEOs in a coffee-shop style conversation about starting up when the world is upside down. Catch weekly fresh new episodes on Apple, Google, and Spotify. Head over to Sit Down, Startup here.

Jeffrey Shaw became one of the most preeminent portrait photographers in the United States. He decided to share his knowledge of business, branding, and marketing to support self-employed and small business owners as well as progressive-minded companies. I had a great time learning more about his strategies that have helped small businesses scale their big dreams.

We unpack the insights from his latest book The Self-Employed Life: Business and Personal Development Strategies. We also explore personal development, redefining what we mean by ‘niche’, owning your area of expertise, and lessons from sea kayaking.

Talking PointsWhat’s needed to be successfully self-employed (02:40)The ecosystem analogy (07:31)The business model of multiples (12:26)Daily habits for small business owners (22:30)‘The What’s Going Right’ journal (27:15)Being clear with your meaning and marketability (32:00)

“Set up your business for the capacity that is to come, not for it currently is.”

– Jeffrey Shaw

Helpful LinksThe Self-Employed Life PodcastThe Membership GuysSelf-Employed Ecosystem Coaching‘LINGO’ by Jeffrey ShawEpisode 227: Why You Need Atomic Habits with James ClearClear Habit JournalSelfEmployedAssessment.comTheSelfEmployedLife.me

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