No–It’s Actually NOT Just a Numbers Game
Beware when you first publish a book, because promotional offers will come out of the woodwork from far and wide. One of the most popular– probably because it’s the easiest for merchants to push– is the classic “I will tweet your book to 500,000 people,” or “I will advertise your book on my Instagram account to 5000 followers.”
It sounds great, right? Getting your book in front of all those eyes? Unfortunately, those ventures rarely work out. Here’s why:
It’s NOT just a numbers game. The issue is, who and what makes up the database? Many times, the followers to whom your book will be advertised are primarily other authors who want to advertise THEIR books. Well, you don’t need me to tell you that that particular demographic is NOT the one you’re looking for.
Unknown authors are the worst offenders when it comes to turning up their noses at OTHER unknown authors’ works, so you definitely don’t want to waste your time and money advertising to that demographic.
Before you get involved in any venture like that, ALWAYS ask the person soliciting WHO your book will be advertised to. The merchant should be able to show that they can target your demographic, whether you write fiction, nonfiction, mysteries, sci-fi, romance or any other type of book. It’s not just getting it in front of a lot of people, it’s getting it in front of the RIGHT people.
Don’t be afraid to ask questions and demand that they pinpoint the type of market to which the book will be advertised, and if they can’t answer that question, you should consider it a red flag. Write on!
It sounds great, right? Getting your book in front of all those eyes? Unfortunately, those ventures rarely work out. Here’s why:
It’s NOT just a numbers game. The issue is, who and what makes up the database? Many times, the followers to whom your book will be advertised are primarily other authors who want to advertise THEIR books. Well, you don’t need me to tell you that that particular demographic is NOT the one you’re looking for.
Unknown authors are the worst offenders when it comes to turning up their noses at OTHER unknown authors’ works, so you definitely don’t want to waste your time and money advertising to that demographic.
Before you get involved in any venture like that, ALWAYS ask the person soliciting WHO your book will be advertised to. The merchant should be able to show that they can target your demographic, whether you write fiction, nonfiction, mysteries, sci-fi, romance or any other type of book. It’s not just getting it in front of a lot of people, it’s getting it in front of the RIGHT people.
Don’t be afraid to ask questions and demand that they pinpoint the type of market to which the book will be advertised, and if they can’t answer that question, you should consider it a red flag. Write on!
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