How to Find My Top Tweets – and Those from My Competitors – on Twitter?

The days of carefree Tweeting, at least for brands, is over. For several years, social media marketing has been an arms race with everyone chasing customer eyeballs. And for social media managers, it’s often tough to know which Tweets are resonating with your audience. Engagements, of course, are a major clue on what works and what doesn’t. But the other indicator is top Tweets. These might not get a huge engagement percentage, but they’re making a large number of impressions. Unfortunately, you...