Data Leader Kerstin Frailey Emphasizes the Need for Quality Data

Kerstin Frailey, who leads data science at market research company Numerator, recently participated in data analytics school Promotable’s webinar series. While presenting concepts such as Machine Learning and the overly propagandized “Big Data,” there was this sign-of-the-times statement from her:

“It’s hard not to care about data quality when you see what happens with data. Because data underlies every algorithm that is automatically approving or denying you a mortgage, that is automatically dis...