10 Steps to Creating a Successful Influencer Marketing Campaign

These days, many businesses are under pressure. Lockdowns and other restrictions have made it more difficult to sell products and services, and many people are out of work. This contrasts to 2019, when the economy was going strong and everyone seemed to have money to spend. To that end, we marketers are having to adapt. Influencer marketing campaigns in particular have historically been difficult to price, due to the need to negotiate. How do we adapt, then? In short, we need to ensure that each...