Episode 198 – Multiple Prosperous Winners in Marketing & Publishing with Honorée Corder

Mark interviews Honorée Corder, an executive and strategic book and publishing coach, TEDx speaker, and the author of more than 50 books including You Must Write a Book.

Prior to the interview, Mark shares a personal update, some recent comments and a word from this episode’s sponsor.

This episode is sponsored by Findaway Voices.

You can learn more about how you can get your work distributed to retailers and library systems around the world at starkreflections.ca/Findaway.

In their conversion Mark and Honorée talk about:

The way Honorée’s business got its start after a discussion with Mark Victor Hansen, co-creator of the Chicken Soup for the Soul seriesCollaborating with businesses that want to use her books to promote/market their own business and how that has created a win/win/win situationPurposefully writing and marketing books to targeted potential clients with bulk discount rates in mindHow people will throw out business cards but are far less likely to throw out a bookResearching how to make the process of custom back covers for the same front, spine, and interior with a designer and a printerIdeas for how authors can leverage this type of marketing by offering a potential client a pile of books to give away to their clientsAdapting an abundance mindset versus a scarcity mindsetThe mental hurdles that writers have to overcome in order to face prosperityWhat makes the difference between a hobbyist and a professionalCommitment versus interestThe question of “whether or not the person I am tomorrow will be proud of the person I am today”The importance of having downtime, quiet time, and opportunities for recharging our creativityHow having a schedule can set you free from not worrying about something that’s on your plateThe basic principlee behind “The Miracle Morning” (Hal Elrod) and “The Miracle Morning for Writers” (Hal Elrod and Honorée)How, for the most part, you can find 15 minutes in different parts of your dayA few things she didn’t expect before beginning this journeyHow writing from a really raw place allowed Honorée to see that the more authentic she has been in her writing, the more readers have liked it and it has helped peopleAnd more

After the interview, Mark reflects on some of the things that this chat inspired in him, including an idea that sprung from the conversation.

Links of Interest:

Honorée Corder’s websiteBookBub Blog Post – Chirp Follow ButtonsEpisode 197 – The Darkness WithinEpisode 196 – Haunted Walks & Talks with Jim DeanThe Relaxed AuthorPlanes, Trains & AutomobilesMark Lip Sync Scene from Planes, Trains & AutomobilesPatreon for Stark ReflectionsWide for the WinMark’s Canadian Werewolf BooksThis Time Around (Short Story)A Canadian Werewolf in New YorkStowe Away (Novella)Fear and Longing in Los AngelesFright Nights, Big City

Honorée Corder is an executive and strategic book and publishing coach, TEDx speaker, and the author of more than 50 books including You Must Write a Book. Additionally, she is co-creator of The Miracle Morning book series with Hal Elrod. Honorée passionately helps business professionals and entrepreneurs write, publish, and monetize their books, boost their brands, and get much more business! She also runs the Empire Builders and The Collective Mastermind groups, does all sorts of other magical things, and her badassery is legendary. You can find out more at HonoreeCorder.com.

The introductory, end, and bumper music for this podcast (“Laser Groove”) was composed and produced by Kevin MacLeod of www.incompetech.com and is Licensed under Creative Commons: By Attribution 3.0