How Your Brand Can Build Your Own Influencer Database

These days, it seems like everyone is talking about influencer marketing. Especially nowadays, with social distancing and the overall sense of isolation it brings, personal connections are more important than ever. And as I’ve said more than once on this blog, personal connections are at the heart of influencer marketing. A good influencer can bring people who’ve never met in real life together around a particular common interest. In turn, they’re a powerful force in the world of marketing. Beca...