Hold lightly to your professional title and description

​I’ve seen so many people get stuck about how to come up with the perfect professional title or succinct description of their work.

Here’s the secret:

It’s mostly a vanity exercise, unless you come up with a brilliant brand name, but that can take a lot of time. You can simply let it surface organically. If you keep waiting for that perfect name before you start your marketing, you might just go out of business.You don’t need a perfect title or short description to start getting clients.

No matter ...