Self-Pub Game plan

The planets have aligned, the stars are in beneficial houses, and the inspection of self-publication and all that goes with it should start rolling out this week (barring a potential family situation).  I haven't decided the exact order of things, but the topics of choice will be presented in four different categories:

Website stuff (an inspection of blogs, pitfalls, and the almighty [or overhyped?] SEO).
Public Relations.
Social Media.
Grass Roots Marketing (which encompasses all of the above).

I've got some great interviews lined up for additional perspective, including an up and coming actress in LA, a savvy advertiser who is employed by a large marketing firm in California, and a couple of potential wild cards (possibly—fingers crossed—a PR company, an up and coming author, and a musician who will be heading off to Nashville this year in search of eternal glory).  I know that music and acting are not writing, but their road to success mirrors the path of a writer a lot more than you think.

Stay tuned.