Unsupervised Learning Sponsorship

Unsupervised Learning is both a podcast and a newsletter, and it takes an integrated approach to sponsorships. We believe the traditional ad model disrupts the reader/listener experience, so our approach is to integrate supporting products and services into our popular Discovery section.

We believe this is better for both the audience and the sponsor.

This is an area of the show where we surface products, services, tools, articles, etc.—that we think our audience would enjoy and find valuable. This section is embedded naturally within the content rather than presented as interruptions before, during, or after.

We believe this serves the primary purpose of exposing the audience to stuff they want to hear about—which is a core part of the show’s brand—while also avoiding the jarring and offputting nature of advertising.

Most mentioned products and services are not supporters/sponsors.

How are sponsors featured?

How a sponsored discovery looks within the newsletter

Featured products and services appear at the top of the Discovery section and are tagged as a Sponsored Discovery, with a description of what the product/service does and the value it brings.

Because the newsletter is the text version of the podcast, a Sponsored Discovery will feature both in the newsletter and on the podcast (text and audio). Each episode is also then presented on danielmiessler.com (my personal site), which is in the Alexa Top 100K and receives over 200K views per month.

Unsupervised Learning releases two (2) public newsletters per month, and two (2) paid newsletters per month—for a total of four (4) News & Analysis episodes per month.

What type of audience does Unsupervised Learning have?

The Unsupervised Learning audience is heavily weighted towards senior-level Information Security and Technology professionals based out of the United States, Europe, Canada, and Australia.

There is also significant representation among creatives, international travelers, and lifestyle-focused subscribers.

What is the reach for Unsupervised Learning?

This doesn’t include standalone content that can be released in addition to scheduled News & Analysis episodes.

Each episode goes out over the following four channels:

Email (Reach: ~42,000/~1,000 subscribers in May 2021)Podcast (Reach: ~29,000 downloads for May 2021)Website (Reach: Alexa top 100K, ~238K views for May 2021)Twitter (Reach: Verified, ~116K followers in May 2021)Great, how do we sign up?

We are currently scheduling slots for the Summer and Fall of 2021.

To reserve slots, reach out to us at:

sponsorship@unsupervised-learning.com

We look forward to working with you!

Additional Information

Here are some additional frequently asked questions.

What can we expect for engagement?Newsletter open rates are 25-35% for public episodes, with a 7-12% click rate.Newsletter open rates are 60-80% for subscriber episodes, with a 35-50% click rate.Promoted links generate anywhere from dozens to hundreds of links, depending on the epsiode.What else do we need to know about working with you?We accept sponsors based on how well they fit with our audience, and reserve the right to refuse sponsors for any reason.Sponsorships can include products, services, job openings, other calls to action, or general awareness.We feature one sponsor per episode. We accept multiple bookings, but prefer a gap of two episodes.We try to limit copy to ~400 characters.What data can we get from our campaign?

What we are able to share:

How many people opened your emailHow many people clicked the sponsored link

What we will never share:

Any information about our subscribers, including those who engaged with your campaign.