What is the Best Way to Prospect?

What is the best way to prospect – focusing on quantity, quality or somewhere in between? What has worked best for you?

Jeff Kirchick and Carson V. Heady discuss.

As long as customer #relationships and driving conversations is at the heart of prospecting efforts, and we gravitate toward responses and high propensity leads, we are headed in the right direction.

We can control quality, quantity and consistency of prospecting efforts. Reaching out to an optimum number of influencers (and their influencers) with a quality message (giving the optimum response rate) and executing this process over time consistently will give you the maximum #success rate for landing meetings.

Everyone has their own prospecting philosophies. High touch can work well to enhance the chances of getting a first meeting. However, if we absolutely must connect with a specific person, researching them and personalizing the message to them is best (along with attempting connection to their influencers – swarm the BDM!)

Interested in your thoughts on #sales prospecting!

#leadership #coaching #strategy #growth #digitalmarketing #marketing