Back to Basics: 5 Keys to Online Writing

From our friends at Brevity

Over at Writer Unboxed, where I'm a monthly contributor, I'm breaking out the principles I teach my university students:

5 Keys to Writing for an Online Audience

The 5 keys are:

Brevity is your friend.
Make your content scannable.
Clear and direct headlines get more clicks.
Categorize, tag, and annotate your content wherever you go.
If search engines can't find you, then you don't exist.

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