Building Loyalty – 12 Tips

Build Loyalty for your Nonprofit Charity Organization…

Here are 12 ways to continually provide board members, donors, staff, and clients with good reasons to stay with you.*

Create an organizational culture that makes retention of “human capital” everybody’s top priority.CEO, Board members, senior staff – never eat lunch alone.  Phone a donor to join you.Have your staff/board members spread out at events, sitting at a different table amongst your members/clients.Board members, sit with someone you don’t already know at events.CEO, meet with one major donor per month at their place of work.Request feedback at the end of events, hand out a card they can fill out before they leave.Make it easy for those you serve to let you know if they are not happy.Have board members call dropped members to ask why they are leaving.Offer a foot-in-the-door, less expensive option for participation.Answer the phone on the first ring and be ready to serve.Don’t lose an involved member for the sake of marginally involved member.Celebrate your staff and donors for their loyalty by acknowledging 2, 7, 10, 20 years or more.

People have choices.  Encourage them to choose you and your organization.

*Most of these ideas are from David K. Aaker, IOM.

As always, I am hoping for your every success!

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