Self-Promotion: How Much is Too Much? (part 1 of 3)

A thought-provoking piece by the equally provocatively self-titled Lesboprof in the Chronicle of Higher Education today raised but did not resolve a question, one particularly intended for academics -- but by extension, others as well --to what degree ought one engage in self-promotion?  How much -- and how precisely -- ought one to bring to or even impress upon the attention of others one's own accomplishments, successes, projects, qualities?  She doesn't provide a hard-and-fast answer, writ...