Self-Promotion: How Much is Too Much? (part 2 of 3)

Several weeks ago, in an earlier piece, I brought Aristotle to bear on a question which arose in a Chronicle of Higher Education piece, The Art and Science of Academic Self-Promotion. There are some real issues there -- not just matters of etiquette or prudential career moves, but genuine moral issues, comprising matters wider in scope than just the decidedly not (for anyone who has actually worked there) ivory-clean towers of academia.  We inhabit a society in which we routinely have to comp...