Learning how to build goals from the top down ensures that everyone’s work is headed in the same direction. Goals shouldn’t just tie from your strategy down to the individual goals. When you add your goals up, they also need to align from corporate goals down to the individual. Ensure everyone’s work is headed in the same direction and people know how they fit in—how their work contributes to the broader goals we’re trying to achieve. The way you do this is you work from the vision down to subcomponents, then down to subcomponents below that, all the way down to individual goals. Goals should cascade from the highest levels down. And when you add them all up, hopefully, it’s more than you’re trying to get to at the top level. Why? Well, you want...