Sharing different stories of the same novel to different readers
One of the reasons my publicist was excited to pitch Newark Minutemen and was so successful in getting coverage around the world is because he understood I had so many different audiences.
Getting press for a new novel is challenging. You have to get past the noise and fit in with the noise at the same time. When I was launching Newark Minutemen, I identified all the types of readers who would be interested in the story and crafted a different reason to love the story for each.
Here's how I did it:
Newark Minutemen is based on a true family story that took place during the Great Depression. It's about my Uncle who was a Jewish boxer in Newark, NJ who was recruited by the mob and government to join a resistance group against the rising German-American Nazi party. Along the way he falls in love with the daughter of the enemy. Newarkminutemen.com
I crafted messages around;
a) BASED ON TRUE: Family story and the families who lived through the 1930s and their sons and daughters who had heard pieces of the story. There was an especially large Jewish audience around the Newark area and who had ties to popular Weequahic High School.
b) JEWISH: General Jewish culture and Holocaust interest in that Nazism in America that was seeded during this time and how the story shows American's response.
c) BOXERS: the history of immigrants and Boxers and the prevalence of Jewish boxing champions in the 1930s
d) MAFIA: Mafia and the unholy alliance between mob and government. I leveraged America’s fascination with the mob and the mob’s role in propping up American during the Great Depression
e) ANCESTRY: I did much of the development of my characters with the help of ancestry.
f) SETTING: The setting of Newark and what it was in the 1930s
g) GREAT DEPRESSION AND SIMILARITIES OF TODAY: Historical context of the Great Depression and the American divide that the Hitler Satellite of the German American Nazi Bund was able to fill
h) MULTI-GEN: This is my Mom’s story, I wrote it, one daughter designed the cover, one daughter wrote and performed the theme song
i) MOVIE: The movie in development.
j) ANTI-SEMITISM: The time-told story of hatred and anti-semitism. Authoritarianism in the world. Should we be complacent?
k) PHILIP ROTH: Prequel to Philip Roth’s Plot Against America. This became a TV series in Jan of 2020 and the release of the Philip Roth biography released 2021.
l) COMPARABLE STORIES: Similarities to Peaky Blinders and Inglorious Bastards and star-crossed love affairs like Titanic and West Side Story
m) LOCAL: Local author stories
n) THE DEAF COMMUNITY: My daughter is deaf in one ear and one of the main characters is also deaf in one ear.
I hope one of these messages touches you, today. Here's the Amazon link: https://www.amazon.com/gp/aw/d/163195...
Below are some of the news links that show how the different angles were shared:
VARIETY News Movie deal and book launch
https://variety.com/2020/film/news/ne...
NJ.com
https://www.nj.com/entertainment/2020...
Holocaust channel
https://m.youtube.com/channel/UC7TmfZ...
Jerusalem Post
https://www.jpost.com/diaspora/story-...
Getting press for a new novel is challenging. You have to get past the noise and fit in with the noise at the same time. When I was launching Newark Minutemen, I identified all the types of readers who would be interested in the story and crafted a different reason to love the story for each.
Here's how I did it:
Newark Minutemen is based on a true family story that took place during the Great Depression. It's about my Uncle who was a Jewish boxer in Newark, NJ who was recruited by the mob and government to join a resistance group against the rising German-American Nazi party. Along the way he falls in love with the daughter of the enemy. Newarkminutemen.com
I crafted messages around;
a) BASED ON TRUE: Family story and the families who lived through the 1930s and their sons and daughters who had heard pieces of the story. There was an especially large Jewish audience around the Newark area and who had ties to popular Weequahic High School.
b) JEWISH: General Jewish culture and Holocaust interest in that Nazism in America that was seeded during this time and how the story shows American's response.
c) BOXERS: the history of immigrants and Boxers and the prevalence of Jewish boxing champions in the 1930s
d) MAFIA: Mafia and the unholy alliance between mob and government. I leveraged America’s fascination with the mob and the mob’s role in propping up American during the Great Depression
e) ANCESTRY: I did much of the development of my characters with the help of ancestry.
f) SETTING: The setting of Newark and what it was in the 1930s
g) GREAT DEPRESSION AND SIMILARITIES OF TODAY: Historical context of the Great Depression and the American divide that the Hitler Satellite of the German American Nazi Bund was able to fill
h) MULTI-GEN: This is my Mom’s story, I wrote it, one daughter designed the cover, one daughter wrote and performed the theme song
i) MOVIE: The movie in development.
j) ANTI-SEMITISM: The time-told story of hatred and anti-semitism. Authoritarianism in the world. Should we be complacent?
k) PHILIP ROTH: Prequel to Philip Roth’s Plot Against America. This became a TV series in Jan of 2020 and the release of the Philip Roth biography released 2021.
l) COMPARABLE STORIES: Similarities to Peaky Blinders and Inglorious Bastards and star-crossed love affairs like Titanic and West Side Story
m) LOCAL: Local author stories
n) THE DEAF COMMUNITY: My daughter is deaf in one ear and one of the main characters is also deaf in one ear.
I hope one of these messages touches you, today. Here's the Amazon link: https://www.amazon.com/gp/aw/d/163195...
Below are some of the news links that show how the different angles were shared:
VARIETY News Movie deal and book launch
https://variety.com/2020/film/news/ne...
NJ.com
https://www.nj.com/entertainment/2020...
Holocaust channel
https://m.youtube.com/channel/UC7TmfZ...
Jerusalem Post
https://www.jpost.com/diaspora/story-...
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