The Medium Was the Message, And It Still Is

  What you say, how you say it, and the medium you choose to communicate your message matter as much today as they did last century Today’s post is by Luke Sheppard, Founder and Principle of Sheppard & Company, and author of Driving Great Results (CLICK HERE to get your copy). In 1964, Marshall McLuhan coined the phrase “the medium is the message” in his book Understanding Media: The Extensions of Man. He made this comment at a time when text messaging, FaceTime, and Zoom calls were but fragments of imagination in the pages of a Robert Heinlein novel. There were far fewer communication mediums in the 1960s than today, though McLuhan’s phrase still has merit. What you say, how you say it, and the medium you choose to communicate your message matter as much today...



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