Busting the Five Myths of Creativity

Mention the word creativity, and people begin to squirm in their chairs. The very thought can prompt anxiety, fear, and doubt — even in the most accomplished professionals.

At the same time, we know that innovation is mission-critical in these disruptive times. As many competitive advantages of the past have become automated or outsourced, creative problem solving and inventive thinking have become essential to driving growth and sustainable success. The COVID crisis has forced us all to adapt t...