Why I don't promise results -- yet have plenty of clients

​She was surprised:

"How do you get clients without promising results?"

Other business coaches had promised her piles of cash. When their methods didn't deliver the kind of business results they sold, she blamed herself... "It's not the coach... It's my own fault."

I used to promise results, too. Isn’t that the only way to get clients? After years of marketing experience, I’ve learned that sustainable trust is based on honesty and caring, not hype.

What I now promise to my clients is the following:

M...