What’s in a Name – Creating a Book Title & Tagline

The very last thing I did when tidying the final draft of my forthcoming memoir, was to think about creating the book title and tagline. I had allocated a working title when I began but I always had doubts about its appropriateness; I knew it might attract the wrong sort of reader but initially I didn’t think there was any harm in that after all, readers are readers aren’t they? Happily, it dawned on me that if I titled the book in such a way that it set certain expectatio...