Two Categories of Successful Web Design Clients (& Where They’re Weak)
The biggest misconception I had to overcome was that business success required a brilliant mind.
What you need is a good idea with speed of action.
Focusing your effort inward on learning advanced code/design turns into time-wasting if you cannot find people who need your service.
My successful local clients fall into two categories:
1) Provide a time-consuming service and charge much more than competitors
2) Provide an intellectually simple service (i.e., construction) at a faster pace than competitors
I believe the 2nd category has a higher financial ceiling. Doing simple work means a well-defined process that becomes easy to repeat.
The real eye-opener for me is that NO ONE has it all put together.
Every single client I’ve worked with has some glaring weakness:
Doesn’t manage people well
Works crazy hours
Looking for “easy button” with marketing
Doesn’t have an interest in learning new things
Afraid to take basic risks
Inflated self-confidence
The common thread is they know their customers, have a sales pitch for their #1 service, and understand the urgency of getting new leads.
You can be successful beyond what you currently believe if you are moderately competent.
The sad reality is 99% of the population won’t attempt to take control of their income. I hope that isn’t you.
To freelance either locally or online, you must do these fundamentals well to convert your skills into real money.
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