Mailbag: Should we just call them architects?

A couple of days ago, I got another question about Staff Engineer,which felt worth digging into a bit:

I started reading your new book Staff Engineer and wondering if you can write about your thoughts on the difference between what we know as Technical Architect vs Staff Engineer. It looks like the big companies ditched the “Architect” title and invented the “Staff Engineer.” The more I read your book, the more I feel like Staff Engineers are plain old tech architects. Having set up an archite...