What is Key Account Management? [+ Checklist]

Your team just won a new logo! Congratulations!

This one has buzz. It’s modest to start, but there’s potential to sell into multiple buying centers, across geographies, and the new product your company is launching will help the customer simplify their processes, increase efficiencies, and reduce strain on their supply chain.

But that’s all in the hands of the key account team now.

The good news is that key accounts are 60% to 70% more likely to close compared to the 5% to 20% likelihood of selling to a new client.