How to Build a Social Media Influencer Network for Your Business

One of the biggest challenges we marketers face when we first start with influencer marketing is the problem of discovery. After all, there are a lot of people who love to pitch products, but only a few are suitable for a given company. This can be due to a variety of factors, from affinity with a rival brand or being in a different niche, all the way to having fake engagement. If there’s one thing we can all agree on, it’s that influencers used for our campaigns need to be both suitable and tra...